MITSUBISHI MOTORS IN THE UK LAUNCH NEW C4 SPONSORSHIP IDENTS

Mitsubishi Motors in the UK has launched a new series of idents as part of its long-standing sponsorship of Documentaries on 4. On air now, the series show how Mitsubishi enables people in achieving their ambitions – no matter how personal those may be.

Created by Golley Slater in partnership with Manning Gottlieb OMD, the new idents aim to drive brand and product awareness by showcasing three models in the current Mitsubishi line-up: the ASX, Outlander PHEV and L200.

The campaign was shot on location in the UK with a recognisably British sensibility to reflect the new Drive Your Ambition brand approach.

The first ident shows a small girl dressed in a fantastic home-made costume for Environment Day, being collected from school by her father in their plug-in hybrid Mitsubishi Outlander PHEV. The second shows the new L200 Series 6 with a farmer constructing a fence and driving across a field, closely observed by her herd of cows. The third depicts a woman who takes her local dog show very seriously indeed, arriving in style in her new Mitsubishi ASX.

Katie Dulake, General Manager of Marketing & Communications, Mitsubishi Motors in the UK said: “Our research showed people aren’t necessarily striving to be the strongest, toughest, fastest or even richest. Instead, they want to be good parents, considerate partners, to spend time and make memories with loved ones.

“Our idents aim to reflect this and show the diversity of people’s desires in Britain today and how Mitsubishi could help people realise their own unique ambitions.”

The campaign follows Mintel research and a series of national focus groups that found ambitions and aspirations of people in the UK are, in reality, very different from those typically portrayed in the car advertising industry.

60% of men in the UK believe a role model should be considerate towards others and 54% believe in the importance of being open-minded, while nearly 45% of women believe looking after one’s mental health is a real ambition today.*

The three, 15-second idents with cut downs launched on TV and social media on Monday 28th October during ‘A Royal Tour of the 20th Century’ on More4 and followed by ‘The Secret Life of the Zoo’ on Channel 4.

Creative agency: Golley Slater

Production Company: Believe

Director: Sebastian Reed

Client: Mitsubishi Motors in the UK

*Mintel Research 2018

Press information, releases and images for the Mitsubishi product range is available via our media website at: www.mitsubishi-media.co.uk. Customers can find out more at www.mitsubishi-motors.co.uk

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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Launch of New C4 Sponsorship Idents

Launch of New C4 Sponsorship Idents

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Launch of New C4 Sponsorship Idents

Launch of New C4 Sponsorship Idents

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© 2019 Copyright Mitsubishi Motors in the UK. Reproduction free for editorial use only.