MITSUBISHI MOTORS OFFICIALLY LAUNCHES NEW VISUAL IDENTITY TO ITS UK DEALER NETWORK

Mitsubishi Motors in the UK has officially launched its new Visual Identity (VI) to its dealer network with a series of events at its headquarters in Cirencester, Gloucestershire.

To ensure its dealers had a fully immersive experience and a comprehensive overview of the look and feel of all aspects of the new VI, Mitsubishi Motors in the UK has created a full replica dealership, which showcases every aspect of the new customer experience from its recommended parking layout with electrified vehicle charge points to the decor and furnishings of the next generation of Mitsubishi Motors dealerships.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK, explained, “There is no substitute for being able to stand in a space and drink in your surroundings with your own eyes. We wanted our dealers to experience this new VI as if they were a customer - walking in for the first time and being wowed by its clean, uncluttered, contemporary style. Our vehicles are becoming evermore advanced and need to be presented in a space that reflects the energy and investment that is going into their development.”

Following the launch event, the new VI will form part of Mitsubishi Motors in the UK’s Training Academy, ensuring every member of the Mitsubishi Motors team in the UK will get to fully experience how every aspect of the brand is evolving to keep step with its growing range of technologically advanced and increasingly ecologically-conscious vehicles.

The first dealership to adopt the new Mitsubishi Motors VI is JCT600 in Bradford. The dealership opened its doors on the 1st July 2019 to join the Mitsubishi Motors in the UK network. JCT600 has just begun operating and it will complete the final elements of the new VI in its design, layout and furnishings over the coming months. General Sales Manager Ryan Slater commented, “We’re honoured to be first dealership to incorporate the Mitsubishi Motors new VI and we know from talking to our customers that they are genuinely impressed by the appearance and quality of our new showroom. It reflects positively on the status and image of the vehicles and quality of the service our staff strives to provide.”

The new VI will roll out across the UK dealer network over the next 3 years.

Press information, releases and images for the Mitsubishi product range is available via our media website at: www.mitsubishi-media.co.uk  Customers can find out more at www.mitsubishi-motors.co.uk

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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Mitsubishi Motors officially launches new visual identity to its UK dealer network

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