MITSUBISHI MOTORS IN THE UK ENHANCES ITS CUSTOMER EXPERIENCE WITH BRAND NEW CONSUMER WEBSITE

  • Mitsubishi Motors in the UK launches new consumer website
  • Site can now be found at www.mitsubishi-motors.co.uk
  • UK is one of the first markets to go ‘live’ with advanced platform
  • Design incorporates brand’s new global corporate identity and underlines ‘Drive Your Ambition’ ethos
  • Jargon-free content makes it easier for customers to understand the benefits of Mitsubishi vehicles

Mitsubishi Motors in the UK has relaunched its consumer website with a more user-friendly and contemporary design employing cutting-edge functionality that elevates the brand’s interaction with its customers to a whole new level.

The new website showcases the latest corporate identity of Mitsubishi Motors Corporation (MMC) – highlighting the new Drive your Ambition brand ethos – and even adopts a new web address at: www.mitsubishi-motors.co.uk (previously “mitsubishi-cars”).

Visitors to the website will find that information is presented in a straightforward, easy-to-understand way which guides customers through the ways their favourite vehicle’s features will benefit them in everyday life, rather than bombard them with technical jargon.

It has been developed by MMC’s global digital team to offer a more seamless browsing experience across mobile and desktop devices. The new website design also brings all distributors in line with the new international corporate identity and further emphasises Mitsubishi Motor’s expanding global presence.

The UK was chosen as one of the first-wave of markets to go ‘live’ with the new platform, the decision being based on the high amount of traffic that the Mitsubishi Motors in the UK website traditionally attracts and how the UK’s high level of engagement will help in further development of the website.

The new website already offers some of the most advanced online features available to motorists, such as the ability to buy a new Mitsubishi from the comfort of their own home and book a service at a Mitsubishi Motors in the UK dealer, while also referencing MMC’s rich heritage and values through new subsections. Content has increased, but the website is significantly easier to navigate with the home page offering four simple tabs – cars, buy, owners and discover. A new configurator allows visitors to build their perfect car, add accessories and chat with a product expert, then either test drive at a dealer or take their configured model and buy entirely online.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK, said: “Our new website represents a huge leap forward in terms of our customers being able to enjoy the best experience of our brand online.

“We have always strived to make our interaction with customers simpler and more convenient, and so over the years, we’ve been at the forefront of technological change. Our new site keeps us there and ensures new and existing Mitsubishi customers have immediate and intuitive access to the very best service we can offer.”

Customers can visit the new website on www.mitsubishi-motors.co.uk

Images, information on Mitsubishi models and recent press releases are available to the media on www.mitsubishi-media.co.uk

-ENDS-

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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