MITSUBISHI MOTORS IN THE UK LAUNCHES THE 'TRUCK KING BATTLE'

Mitsubishi Motors in the UK has given its dealership staff the opportunity to get creative and design their own bespoke Mitsubishi L200, with the winning design being voted for on social media – the ‘Truck King Battle’ is born.

The ‘Truck King Battle’ was opened to UK dealership staff across the Mitsubishi Motors network in January, giving all dealer staff the potential to design their very own one-off Mitsubishi Series 5 L200 pick-up. The finalists’ designs were then professionally rendered in a digital form.

Starting today, these five creations will be posted across the Mitsubishi Motors in the UK social media channels - Twitter @MitsubishiUK, Facebook @MitsubishiUK and Instagram @mitsubishimotorsuk. The truck with the highest level of engagement will then be declared the winner and will be announced on 21st March.

The winning design will then be created as a bespoke one-off truck, due to be unveiled at the Commercial Vehicle (CV) Show at the NEC in Birmingham, 30th April-2nd May.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK said, “The ‘Truck King Battle’ is a way of engaging with our dealers and getting them involved in a creative project, illustrating the opportunities for customisation and personalisation of our best-selling pick-up truck. The Mitsubishi L200 is an important vehicle for us, our dealers and our customers who utilise the truck’s attributes with such a wide-range of applications. The diverse and adaptable nature of the Mitsubishi L200 has meant the dealer’s entries for the ‘Truck King Battle’ have been very wide-ranging and we look forward to seeing which one gets the most engagement across our social media channels.”

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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Truck King Battle Teaser

Truck King Battle Teaser

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