2018 proved to be a successful year for Mitsubishi Motors in the UK, with sales of passenger vehicles up 31.5% compared to 2017.
Mitsubishi Motors passenger vehicle sales in December totalled 1,722 units, a 40% improvement over December 2017 (1,227 units) with the brand finishing the 2018 calendar year with a total of 21,156 units registered. This is an increase of 31.5% over 2017 (16,092 units) and was achieved in a passenger car market that finished the year 6.8% down compared to 2017.
Mitsubishi Motors commercial vehicles (L200 and-car derived van range) totalled 9,695 registrations in 2018, meaning the brand finished the year with total vehicle sales of 30,851 units, up from 26,498 in 2017.
The Mitsubishi Outlander PHEV finished another strong year as the UK’s best-selling plug-in vehicle with 8,701 vehicles registered, an increase of 16% over 2017. The latest model year Outlander PHEV launched in September with improved EV and petrol-engine performance and significantly increased efficiency resulting in impressive WLTP figures of 139mpg and 46g/km, as well as a real-world EV range of 28 miles.
Rob Lindley, Managing Director, Mitsubishi Motors in the UK said “We are delighted with our sales performance in 2018 and to be growing at a time of challenging market conditions is especially pleasing. We launched three new SUVs in 2018 – the Mitsubishi Eclipse Cross, Shogun Sport and the significantly updated 19MY Outlander PHEV. We also launched a new petrol version of the 7 seat Outlander. We plan to build on this in 2019 with the launch of the new L200 towards the end of the summer. This performance is indicative of our plans for growth and we look to continue this momentum into 2019 and beyond.”
For more details about the Mitsubishi product line-up visit www.mitsubishi-cars.co.uk
ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
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