‘RVR’ or ‘Outlander Sport’, depending on markets.
Whilst the challenge of “new frontier” technologies such as real-life PHEV might seem daunting, no less so is that of engineering a new generation of small cars, with all the constraints of this genre. More so if the said vehicle is meant to tackle ALL world markets, whether mature or emerging. Introducing Mirage, MMC’s new take at the small car sector – the GLOBAL small car sector.
The first product to be developed by MMC off its all-new and innovative “Global Small” platform, Mirage can be summed up as:
Mirage is built, and has been since March 2012, at MMC’s brand-new plant at the “Laem Chabang Industrial Estate” in the Chonburi province of Thailand, MMC’s third unit in this most strategic country, serving all world markets with a forecasted volume of about 120,000 units (FY2012).
After Thailand, the ASEAN countries and Japan, Mirage will be exported to Europe (sequential launch from Q1 CY2013), followed by Australia and other global markets.
Tellingly, at launch in Japan on August 31st, 2012, Mirage became the most fuel efficient (registered) gasoline car  with a fuel economy figure of 27.2 km/litre- a figure 20% better than Japan’s 2015 Fuel Efficiency Standards.
Less is more
Taking into consideration the environmental (CO2emissions) and financial (fuel economy and running costs) challenges global customers are now faced with, it became obvious for MMC R&D that the very concept of “small car” had to be completely reviewed.
More so for the European market where the highly popular B-Segment has drifted away over the last 20 years from its fundamentals with over-specced and over-sized products, often similar what European C-Segment cars used to be.
At the same time, the point was neither for MMC to bring a cheap, de-contented product nor a “low cost” vehicle but a rational / no-nonsense product, with the expected quality and reliability Mitsubishi Motors is renowned for 
Short (3710 mm), light (from 845 kg), sleek (Cd: 0.27), efficient (4.0 l /100km6), clean (92 g/km6) and peppy (0-100 km/h in 13.6 seconds), Mirage remains nonetheless roomy (1651 mm total legroom), comfortable (for 5 occupants) and nimble (short 4.6 m turning radius despite a wide 1665 mm body), whilst offering the level of comfort, equipment and safety expected nowadays.
Re-engineering the B-Segment
Following the same development philosophy as New Outlander, Mirage’s “engineering-first” approach translated into “efficiency-first” solutions:
 Hybrid vehicles not included. As researched by Mitsubishi Motors as of August 1st, 2012.
 Per the Japanese Ministry of Land, Infrastructure, Transport and Tourism’s JC08
fuel-economy test cycle.
 Mitsubishi Motors ranked #3 in the 2012 Vehicle Ownership Satisfaction StudySM (VOSS) researched by J.D. Power and Associates and AUTO TEST in Germany.
 1.0 litre engine w/AS&G and 5M/T – combined EU cycle
The front end design allows the driver to see both edges of the bonnet, making it easier to determine the positioning of the vehicle. Locating the A-pillars closer to the front occupants and starting the belt line low down at the front combine to offer an excellent field of vision, both forward and to the side. Together with a turning radius of just 4.6 m - among the smallest in its class - this packaging allows the driver to manoeuvre with confidence when turning at intersections, driving along narrow roads or when parking.
 Reinforced Impact Safety Evolution.
 Mitsubishi Innovative Valve timing Electronic Control system
|Output||Torque||0-100 km/h|| |
|71 ps||88 Nm||13”6||4.0 l/100km||92 g/km|
|80 ps||106 Nm||11”7||4.1 l/100 km||96 g/km|
For a long time, Mitsubishi Motors has implemented processes and systems to ensure that very high levels of development and production quality are realised on a common basis at its production units around the world.
In the area of production, the “Mitsubishi Motors Production Way” (MMPW) system is employed to achieve rigorous quality assurance at each of its production facilities through a “station completion” process where only defect-free units are allowed to pass to the next work station on the assembly line.
With Mirage, Mitsubishi Motors is making even greater efforts to improve production quality. Since Mirage is an all-new model being produced at a brand-new factory in Thailand, all cars undergo a pre-shipment inspection conducted by seasoned Japanese inspectors, in addition to the normal line-off inspection. The Japanese inspectors also provide training and guidance to local personnel.
(All data subject to final homologation)
| ||3710 mm|
| ||1665 mm|
| ||1490 mm|
| ||2450 mm|
| ||1430 mm / 1415 mm|
| ||from 845 kg|
| ||165/65R14 and 175/55R15|
| ||from 235 l (VDA measured)|
1.0 I MIVEC
1.2 I MIVEC
1.2 I MIVEC
|Displacement||999 cc||1193 cc||1193 cc|
|Output|| 52 kW (71ps) |
| 59kW (80ps) |
@ 600 rpm
| 59kW (80ps) |
|Torque||88 Nm @ 5000 rpm||106 Nm @ 4000 rpm||106 Nm @ 4000 rpm|
|CO2||92 g/km ||96 g/km ||95 g/km |
|Top speed (where legal)||172 km/h||180 km/h||173 km/h|
 Equipped with 14” wheels.
- ENDS -
Mitsubishi Motors in the UK Press Office
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