Mitsubishi Motors in the UK is bringing some family fun to the summer by sponsoring The Luna Drive In Cinema experience at five different venues around England, with more locations to be added shortly.
In the coming months, drive-in cinemas may be the only way to share the big screen experience safely with others so The Luna Cinema is reimagining the drive-in format using state-of-the-art technology to present a socially distanced cinematic experience from the comfort and safety of the car.
From July 4 2020, families and social bubbles will be able to visit one of five Mitsubishi Motors Luna Drive In Cinema venues: Allianz Park and Printworks in London; Blenheim Palace in Oxford; Warwick Castle in Warwickshire and Knebworth House in Hertfordshire. More venues will be announced soon.
Movie fans will be able to watch both classic movies like Dirty Dancing, Pretty Woman, Back to the Future and Grease as well as more recent releases such as Joker, Rocketman and Fast and Furious: Hobbs and Shaw. These will usually be screened in the evenings.
There will also be a series of matinee screenings of many children’s classics, such as Cars, Toy Story and The Little Mermaid. Customers will be able to pre-order snack hampers when they buy their tickets online, and will also have the option to order food and drink via their phones and have it delivered safely to their vehicle at the screenings.
For those who don’t own a car or feel like treating themselves, every screening will feature VIP seats in prime positions allowing people to enjoy the film from a unique setting in the back of a Mitsubishi L200, fully kitted out with comfortable seating, cushions and blankets. VIP tickets are available to buy but numbers are limited at each screening.
Mitsubishi Motors will run a competition offering not only general admission tickets but also a handful of these exclusive VIP experiences.
David Rodriguez, Sales and Marketing Director, Mitsubishi Motors in the UK, commented, “Despite being around since the 1950s, most British people have never had the pleasure of an authentic drive-in movie experience so we’re delighted to be part of bringing this slice of Americana to the UK. More importantly, for many families, this will be the first proper outing they’ll have had in months but being able to do so in the safe, comfortable cocoon of the car makes it a natural and proper fit for Mitsubishi Motors, which specialises in safe, dependable trucks and SUVs.”
George Wood, Founder of The Luna Drive-In Cinema commented, “We’re delighted to welcome Mitsubishi as headline partners for our Luna Drive In Season. It’s clearly such a strong brand fit, not least that The Luna Cinema already uses Mitsubishi L200s to move cinemas around the country, so we can’t wait to work together to create the ultimate drive in experience for audiences this summer.”
Information on the venues, screenings, timings, tickets, food and drink can be found at www.lunadriveincinema.com.
For more information on the Mitsubishi Motors range visit www.mitsubishi-motors.co.uk.
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ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, with particular expertise in SUVs, pickup trucks, electric and plug-in hybrid electric vehicles. Since producing its first car more than a century ago, it has demonstrated an ambitious and often disruptive approach by developing new vehicle genres and pioneering cutting-edge technologies. Mitsubishi Motors’ brand strategy is expressed in its “Drive your Ambition” tagline, reflecting the personal drive and forward-looking attitude of the brand and its customers, underpinned by its continuous investment in innovative new technologies as well as attractive and authentic new vehicles for ambitious drivers all around the world.
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