MITSUBISHI MOTORS UNVEILS NEW MIRAGE

MITSUBISHI MOTORS CORPORATION (MMC) has today unveiled its restyled and updated Mirage (and Attrage saloon – not sold in the UK) in Thailand. Both models will be on display at the Thailand International Motor Expo 2019 to be held on November 28.

The revisions give the new Mitsubishi Mirage a sharper and more dynamic exterior as well as more elegant interior designs.

Most noticeably, the new compact car adopts the Dynamic Shield front design that denotes the Mitsubishi brand identity. The styling sweeps round from the sides toward the middle of the nose in a protective embrace. Combined with the square grille and its horizontal/vertical bar pattern, the effect is to give the front end a more powerful and sharper look.

The optimised lamp layout makes the front look wider and more stable. The styling of the multi-bulb LED combination lamps connects them visually with the grille and with the fog lamps located at the bumper corners.

The rear is given a wider and more stable look with a squared-off treatment for the bumper corners and with the L-signature horizontal LED combination lamps that stretch across the width of the car.

The new look is finished off with new 15-inch alloy wheels with two-tone diamond-cut styling and two new colour choices: A new White Diamond body color, which has a brilliance and depth to it, and a vibrant and fresh new Sand Yellow colour.

The new Mitsubishi Mirage also benefits from more user-friendly and stylish interiors. The front arm rests use a new design and hand-touch areas are finished in soft-feel cloth. The meter panel and the power window switch panel use a carbon pattern, while upper trim levels are upholstered in a sporty-look fabric/synthetic leather combination, with the addition of piping and stitching to the seat sides to give an added touch of elegance.

The new Mirage is also available with Mitsubishi Motors’ new Smartphone Display Audio (SDA) system with a seven-inch touchscreen for improved legibility and ease of use. The SDA system offers full smartphone connectivity including Bluetooth hands-free calling and both Apple CarPlay and Android Auto.

Final UK specification will be announced closer to the launch of the new Mitsubishi Mirage in early 2020.

ENDS

ABOUT MITSUBISHI MIRAGE
The current Mirage is a five-door, five-occupant compact hatchback powered by a 1.2-litre normally aspirated petrol engine and has been sold in over 90 countries, including Thailand, Europe and the US. The Attrage is the four-door saloon version sold in over 60 countries, including Thailand and North America. Cumulative global sales of the Mirage and Attrage global strategy cars are around 680,000 and 380,000 units respectively (as of the end of September, 2019).

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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