MITSUBISHI MOTORS CORPORATION (MMC) today announced that eK X (pronounced eK cross) and eK Wagon Kei cars have been named "RJC Car of the Year 2020" at the Automotive Researchers' & Journalists' Conference of Japan (RJC) after the final judging on November 12.
RJC praised the vehicles' comfortable cabin and interior capacity, as well as driving performance and efficiency, which have been improved by newly-developed platform and powertrain. In addition, it recognised that eK X and eK Wagon reduce drivers' stress and have expanded Kei cars' capabilities with the introduction of MI-PILOT (Mitsubishi Intelligent-PILOT), MMC's advanced safety system which includes segment-leading driver aids such as adaptive cruise control and forward collision mitigation.
Following Mitsubishi Eclipse Cross in 2019 and i Kei Car in 2007, this is the third time that MMC has won the RJC Car of the Year.
The 29th RJC Car of the Year was selected from the new Japanese models launched in the domestic market during the period from November 1, 2018 to October 31, 2019. The selection committee chose six best models on November 1 before voting on November 12 to decide the overall winner.
ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
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