Mitsubishi Motors in the UK has been honoured for its outstanding and innovative performance in the brand’s inaugural global customer service awards.

The company received the coveted Best Performance Award from Keiichi Sato, Vice-President of Global Aftersales at Mitsubishi Motors Corporation, after distributors from markets across the globe scrutinised examples of best practice.

Mitsubishi Motors in the UK was recognised for its work to ensure the highest standards of customer service are delivered, measured and rewarded in all areas of its business and across its 110-strong UK dealer network.

Judges were particularly impressed by Mitsubishi Motors in the UK’s innovative online star rating system – a tool that gives customers the chance to rate their experience and give dealers instant feedback.

This feedback is publicly visible on the website – – allowing visitors to make more educated decisions by searching for a dealer not just by area but also by star rating and recommendation.

In turn, this open and honest approach encourages dealers to constantly strive to up their game and to keep the standards across their business consistently high.

Since its introduction in 2013, the star rating system has helped transform and reinvigorate Mitsubishi Motors in the UK’s approach to customer service and has driven massive improvement across the organisation

In this time, the number of dealerships with four or more stars has risen from 71 to 90 while the number of truly exceptional dealers currently stands at an all-time high of 34.

Rob Lindley, Managing Director of Mitsubishi Motors in the UK, said: “We are absolutely delighted to have won this award and to have been recognized by Mitsubishi for our focus on customer service.

“However, customer service is not an area where we can afford to stand still. While it’s great to know that we’re doing a good job, there’s always room for improvement and we must always look to challenge ourselves to do better at every opportunity.”


Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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Customer Service Award

Customer Service Award

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