MITSUBISHI MOTORS IN THE UK CELEBRATES 10 YEARS OF EV INNOVATION

  • Mitsubishi i-MiEV was the world’s first series-production EV
  • The “i-Mitsubishi innovative Electric Vehicle” began trials in the UK in 2009 and went on official sale in the UK in January 2011
  • Zero-emissions supermini paved the way for the Mitsubishi Outlander PHEV
  • Mitsubishi Outlander PHEV remains the UK’s best-selling plug-in vehicle since its launch in 2014

Mitsubishi Motors in the UK is celebrating the 10th anniversary of making its advanced electric vehicle technology available to the world’s motoring market.

In 2009, and when the idea of mainstream electric vehicles was considered a novelty by many, Mitsubishi Motors Corporation (MMC) introduced the ground-breaking all-electric i-MiEV city car into the UK, with 25 vehicles used in the CABLED (Coventry and Birmingham Low Emission Demonstrators) trial, the largest of public trials supported by the Government at the time.

Combining a range of 80 miles with comfortable seating for four, the cleverly-packaged Mitsubishi i-MiEV impressed early adopters with its nippy performance and low running costs, winning awards around the world in the process. Perhaps most importantly though, it paved the way for the 2013 launch of the Mitsubishi Outlander PHEV, accelerating Mitsubishi Motors’ understanding of taking EV powertrains to the mass market.

The world’s first plug-in hybrid SUV, the Mitsubishi Outlander PHEV has achieved over 200,000 global sales since its debut. It has proved particularly popular in the UK with over 47,000 examples sold making it the nation’s favourite plug-in vehicle every year since it went on sale in 2014.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK, said: “The Mitsubishi i-MiEV has played a significant role in getting us to where we are today. Without it, the Mitsubishi Outlander PHEV might not have come to market so quickly or offer drivers such an effective and attractive package. We’re delighted to be in a position where we can today offer our customers a class-leading plug-in hybrid and while the Mitsubishi Outlander PHEV offers cutting-edge technology, drivers are safe in the knowledge that its advanced specification has been carefully developed, refined and optimised over several years. The 10th anniversary of the Mitsubishi i-MiEV really is a great illustration of how MMC pushes boundaries and strives to innovate.”

The Mitsubishi Outlander PHEV petrol hybrid is priced from £36,755 (OTR) and delivers 46g/km (WLTP) CO2 emissions and an official WLTP economy figure of 139mpg. It also has a pure electric range of 28 miles (WLTP), further contributing to a cleaner and quieter environment. A dedicated commercial version is also available from £25,113 (excluding VAT including the PiVG, VED and First Registration Fee).

Press information, releases and images for the Mitsubishi product range are available via our media website at: www.mitsubishi-media.co.uk  Customers can find out more at www.mitsubishi-motors.co.uk.

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ABOUT MITSUBISHI OUTLANDER PHEV
With more than 47,000 registered in the UK since 2014, the Mitsubishi Outlander PHEV is the UK’s most popular plug-in vehicle. Revised in 2019, it now has a real-world EV range of 28 miles and achieves 134mpg (WLTP). A recent survey of Outlander PHEV customers reveals that half their average weekly mileage is driven in electric mode, with 68% charging at least once per day and 90% charging several times (2-3 times or more) per week. 83% would recommend an Outlander PHEV to family and friends and 25% say they are considering a pure electric vehicle for the next vehicle, making it a true gateway vehicle towards an all-EV future and an important step on the road to zero.

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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i-MiEV

i-MiEV

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Outlander PHEV

Outlander PHEV

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