The UK government could significantly advance its Road to Zero emissions ambitions by incentivising drivers to switch to the latest generation of plug-in hybrid vehicles (PHEVs). A survey of drivers of the UK’s best-selling plug-in hybrid vehicle, the Mitsubishi Outlander PHEV, reveals that around half the average weekly mileage covered in their vehicles is as pure electric vehicles, burning no fuel and producing zero tailpipe emissions.
A survey undertaken by Kadence International, a global market research company, on behalf of Mitsubishi Motors in the UK, revealed that while Outlander PHEV owners’ average weekly mileage was 179.2 miles, an average of 90.6 miles are driven in Electric Vehicle (EV) mode each week, where the car is being driven only by its batteries and electric motors.
Plug-in hybrids effectively have two energy sources - electric and petrol. Owners can drive their PHEV as electric vehicles for the majority of journeys, usually short drives, often in stop-go traffic (where traditional petrol and diesel engines are at their least efficient). PHEVs contribute to cleaner air in cities by using EV mode wherever possible and burning no fuel when stopped or in heavy traffic.
PHEVs can then automatically employ an efficient petrol engine on longer journeys, thereby overcoming the issues facing pure electric vehicles for the immediate future; those of limited electric range, relatively long charging times and the nascent nature of the charging infrastructure in the UK.
With around 1% of new car buyers in the UK opting for a pure electric vehicle, the government risks missing numerous environmental targets, not least its goal of having half of all new cars classified as ultra-low emission vehicles by 2030.
Plug-in hybrid vehicles have an additional benefit in that they help familiarise consumers with electric vehicles, providing the perfect segue to a pure electric future. In fact, the survey reveals that 25% of current Outlander PHEV owners surveyed are most likely to consider a pure electric vehicle for their next purchase.
Mitsubishi Motors has sold 45,000 examples of the Mitsubishi Outlander PHEV, giving it the widest and most diverse possible survey base.
Its WLTP emissions and economy figures are 46g/km CO2 and 139mpg respectively and its WLTP pure electric range is 28 electric miles (WLTP).
Press information, releases and images for the Mitsubishi product range is available via our media website at: www.mitsubishi-media.co.uk Customers can find out more at www.mitsubishi-cars.co.uk
ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
About this research
This research was conducted between February 15th and 27th 2019 with Mitsubishi Outlander PHEV owners in the UK in the form of an online survey. More details of the research are available upon request.
I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.