PLUG-IN HYBRID OWNERS REALLY DO PLUG IN

  • 96% of Mitsubishi Outlander PHEV owners charge their vehicles at least once per week
  • 90% charge at least two-or-three times per week
  • 68% Two thirds of owners charge every day
  • 97% charge their Mitsubishi Outlander PHEVs at home
  • Outlander PHEV experience means 25% most likely to consider a pure electric vehicle for their potential next purchase

A recent survey of drivers of the UK’s most popular Plug-in Hybrid Vehicle, the Mitsubishi Outlander PHEV, reveals that around two thirds (68%) plug their car in every single day and 90% charge their vehicles at least two to three times per week. This runs counter to the myth that plug-in hybrids are only driven by people looking to lower their tax bills and are never actually plugged in.

The survey, undertaken by Kadence International, a global market research company, on behalf of Mitsubishi Motors in the UK, also showed that 97% of Outlander PHEV owners normally charge their vehicles at home with 23% using public charging points. Again, this refutes the misconception that PHEVs are preventing electric vehicles from accessing charging units. Only 10% of Outlander PHEV owners agree that they always plug in and recharge at motorway services, on longer journeys, suggesting that most use their combined EV/petrol power units for longer journeys instead.

Because the Mitsubishi Outlander PHEV is the UK’s best-selling plug-in hybrid vehicle, with around 45,000 on UK roads, and the survey sample was chosen entirely at random from the Mitsubishi Outlander PHEV customer base, the results are a genuinely realistic reflection of how these vehicles are used.

Plug-in hybrid vehicles not only have an immediate environmental impact, they help familiarise consumers with electric vehicles, providing the perfect segue to a pure electric future. The survey also reveals that 25% of Outlander PHEV owners would consider a pure electric vehicle for their potential next or future purchase.

The Mitsubishi Outlander PHEV WLTP emissions and economy figures are 46g/km CO2 and 139mpg respectively and its WLTP pure electric range is 28 electric miles (WLTP).

Press information, releases and images for the Mitsubishi product range is available via our media website at: www.mitsubishi-media.co.uk Customers can find out more at www.mitsubishi-cars.co.uk

How often do Mitsubishi Outlander PHEV customers charge their vehicles?

Twice per day or more

11%

Once a day

56%

2-3 times per week

22%

Once a week

6%

Once every 2 weeks

1%

Once every 3-4 weeks

1%

Less often than monthly

1%

Never

1%

-ENDS-

ABOUT MITSUBISHI MOTORS

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

About this research

This research was conducted between February 15th and 27th 2019 with Mitsubishi Outlander PHEV owners in the UK in the form of an online survey. More details of the research are available upon request.

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