• Future goals are to be applauded but action is needed right now
  • Slow take-up of pure electric vehicles (~1% of car market)
  • Government massively underestimates benefits of PHEVs
  • 90% of PHEVs are charged regularly and 97% charged at home – more time for charging network rollout
  • Half of average weekly mileage is in EV mode – improving CO2 emissions and improving air quality in high-traffic areas
  • Outlander PHEV experience means 25% most likely to consider a pure electric vehicle for their potential next purchase

While few doubt that the future of motoring involves electric vehicles, not enough is being done to build consumer confidence and acceptance in the short term. Currently, around 1% of new car buyers opt for pure electric vehicles, while at the same time transport emissions and air quality continue to worsen.

Plug-in Hybrid Vehicles present an opportunity to introduce people to electric motoring, while also addressing the short term pollution issues, but the government has turned its back on the technology because of misconceptions about what motivates people to buy them.

The government has, for example, completely withdrawn the Plug-in Car Grant and offers no VED benefits for Plug-in Hybrid Vehicles compared to more polluting vehicles.

However a recent survey of drivers of the UK’s most popular Plug-in Hybrid Vehicle, the Mitsubishi Outlander PHEV, has shown that fuel economy and running costs are the primary reasons for choosing their PHEV.

The survey, undertaken by Kadence International, a global market research company on behalf of Mitsubishi Motors in the UK, showed that fuel economy was amongst the most important deciding factors* for 86% of Outlander PHEV owners, closely followed by running costs for 85% of drivers and environmental friendliness for 81%.

To make substantial savings, owners need to plug their PHEVs in regularly and the survey also reveals that 90% of Mitsubishi Outlander PHEV owners surveyed charge their vehicles at least two to three times per week, with 68% charging every day. The plug-in hybrid also provides the perfect segue to a pure electric future. The survey also reveals that 25% of Outlander PHEV owners are most likely to consider a pure electric vehicle for their potential next purchase.

Mitsubishi Motors in the UK is calling on the government to be more inclusive of gateway technologies and to incentivise private buyers to make the first step away from pure petrol or diesel power by lowering running costs and rolling out more on-street and residential charging for people without driveways.

Because the Mitsubishi Outlander PHEV is the UK’s best-selling plug-in hybrid vehicle, with around 45,000 on UK roads, and the survey sample was chosen entirely at random from the Mitsubishi Outlander PHEV customer base, the results are a genuinely realistic reflection of how these vehicles are used.

Press information, releases and images for the Mitsubishi product range is available via our media website at: Customers can find out more at


* Figures based on those who considered each attribute to be important in their decision to purchase or lease their Outlander PHEV (rating of 8-10 on 10-pt importance scale)


Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

About this research

This research was conducted between February 15th and 27th 2019 with Mitsubishi Outlander PHEV owners in the UK in the form of an online survey. More details of the research are available upon request.

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Mitsubishi Outlander PHEV

Mitsubishi Outlander PHEV

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