MITSUBISHI MOTORS IN THE UK APPOINTS KATIE DULAKE AS GENERAL MANAGER OF MARKETING AND COMMUNICATIONS

Mitsubishi Motors in the UK has announced the appointment of Katie Dulake as General Manager of Marketing and Communications.

Over a twenty year career Katie Dulake has worked with some of the UK’s most recognisable high street brands, including Boots, Lloyds TSB and even the British Army’s Recruiting Group where she was Marketing Director. Katie’s most recent role was Head of Brand and Marketing at TSB Bank.

Katie is a graduate of the Universities of Manchester and Bristol and is a Member of the Chartered Institute of Marketing.

On her appointment, Katie said “I am thrilled to have joined Mitsubishi Motors in the UK. I’m really looking forward to working with the teams to build the brand and grow the business at this period of rapid change, not just for Mitsubishi Motors but for the automotive industry as a whole.”

Toby Marshall, Director of Sales and Marketing, Mitsubishi Motors in the UK said “We are delighted that Katie has joined the team at this time and believe that her wealth of experience and strong track record in senior marketing roles across many industry sectors will be invaluable to us.”

For more details about careers at Mitsubishi Motors in the UK please visit www.mitsubishi-cars.co.uk/careers/vacancies/head-office

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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