MITSUBISHI MOTORS TO ESTABLISH SOFTWARE INNOVATION CENTRE IN TOKYO

Mitsubishi Motors today announced plans to establish a new Software Innovation Centre in Tokyo to enhance its software development capabilities for advanced next-generation vehicles. The new centre, to be opened in fiscal year 2019, will operate as a satellite office of the company's R&D Centre at the Okazaki Plant in Japan. 

Technologies developed at the Software Innovation Centre will ensure Mitsubishi Motors will continue to meet the growing demand for vehicles with leading preventive safety functions, as well as models with increased electrification and other low-emission systems. The company also aims to develop next-generation technologies such as autonomous driving and connectivity. In addition, Mitsubishi Motors will actively strengthen its software development to deliver technologies that showcase the engineering characteristics of Mitsubishi Motors, including advanced electrification and all-wheel drive control technology deployed in vehicles such as the Mitsubishi Outlander PHEV. 

The new Software Innovation Centre will combine a cutting-edge environment needed for software development, with the ability to coordinate seamlessly with the R&D Centre on development. Utilising its advantageous location in Tokyo, the office will employ international talent, create deeper connections between in-house developers and external organisations. It will ultimately accelerate software development that reinforces the technical capabilities and driving characteristics that customers expect from Mitsubishi Motors. 

By expanding its development capabilities, Mitsubishi Motors will ensure it makes a positive contribution to the wider changes in society and business environment impacting the automotive industry. This will enable the company to pursue new possibilities in mobility, to identify areas of new demand and to utilise its research and development skills to produce new cars. 

For more details about the Mitsubishi product line-up visit www.mitsubishi-cars.co.uk

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world. 

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