MITSUBISHI L200 eSPORTS CONCEPT DECLARED WINNER OF THE INAUGURAL 'TRUCK KING BATTLE'

The Mitsubishi L200 ‘eSports Concept’ has emerged as the winner of the inaugural Mitsubishi Motors in the UK ‘Truck King Battle’.

Designed by Joanne Tulloch, Sales Administrator at Livery Dole Mitsubishi in Exeter, the Mitsubishi L200 eSports concept receives a number of major modifications including a high-roof gaming zone which houses large screens, gaming equipment and sundry equipment, along with bespoke seating and lighting, a refreshment bar and high-power audio system. The vehicle is also equipped with chunky off-road wheels and tyres along with numerous other exterior finishing touches.

The ‘Truck King Battle’ was fought out between competing Mitsubishi dealers. All UK dealer staff members were given the opportunity to get creative and design their dream Mitsubishi L200, with the five best designs turned into realistic renderings which were then posted across Mitsubishi Motors in the UK’s social media channels. The winning truck was the one with the highest engagement levels and it was announced during Mitsubishi Motors in the UK’s annual dealer conference on March 21, 2019.

Joanne Tulloch, Sales Administrator, Livery Dole Mitsubishi said “I am so proud that my design was chosen for the final five, let alone driving the highest engagement levels on social media. The design was inspired by my husband and family, we are all gamers and the design reflects what our ultimate Mitsubishi L200 would look like. I am so excited to see the final truck, I can’t wait.”

The winning design will now form the inspiration for a bespoke one-off show truck, due to be unveiled at the Commercial Vehicle (CV) Show at the NEC in Birmingham, April 30 – May 2 2019.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK said, “The five finalist’s designs were all fantastic and demonstrated the versatility of the Mitsubishi L200 and the creativity of the staff within our Mitsubishi UK Dealer Network. The winning design is a truly unique and modern concept that is sure to turn heads. Online gaming has fast become big business and the emergence of eSports has proven to have ever-growing popularity. I am very much looking forward to seeing the finished vehicle.”

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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Mitsubishi L200 eSports concept declared winner of the Inaugural Truck King Battle

Mitsubishi L200 eSports concept declared winner of the Inaugural Truck King Battle

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Mitsubishi L200 eSports concept declared winner of the Inaugural Truck King Battle

Mitsubishi L200 eSports concept declared winner of the Inaugural Truck King Battle

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© 2019 Copyright Mitsubishi Motors in the UK. Reproduction free for editorial use only.