Mitsubishi Motors in the UK has strengthened its dealer development team with the appointment of Catherine Perrin in the role of Regional Network Development Manager, responsible for securing and working with new dealer partners and developing the Mitsubishi dealer network in the UK.

Catherine first joined Mitsubishi Motors in the UK in 2005 as part of the graduate programme and excelled in a variety of sales and marketing roles including her position as Electric Vehicle Programme Manager. She most recently spent seven years working for Nissan in a number of dealer-related roles including Area Sales Manager, Franchising Manager for the South and most recently focussed on driving Dealer and Customer Quality improvement before returning to Mitsubishi Motors in the UK at the start of 2019.

Speaking about her new appointment Catherine said “It is a really exciting time to re-join Mitsubishi Motors in the UK. The brand is well placed with new product, brand evolution and most importantly working with our existing and new partners to drive towards our 2022 vision”.

Emma Soble, General Manager Network Development, Mitsubishi Motors in the UK said “We are delighted that Catherine has re-joined us and is part of the Network Development team. Her frontline dealer experience and professionalism along with her previous Mitsubishi experience will be invaluable to us as we develop and grow our dealer network in the UK.”

The network development team for Mitsubishi Motors in the UK is based at the company headquarters in Cirencester. The team is headed by Emma Soble and consists of eight other staff members including four regional development managers, a network strategy manager and three further office-based staff.

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Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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Catherine Perrin, Regional Network Development Manager

Catherine Perrin, Regional Network Development Manager

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