NEW MITSUBISHI ASX TO MAKE GLOBAL DEBUT AT 2019 GENEVA MOTOR SHOW

Mitsubishi Motors Corporation (MMC) will globally unveil the 2020 model year ASX compact SUV at the 89th Geneva International Motor Show to be held March 5th-17th.

Since its launch in 2009, Mitsubishi Motors has sold 1.32 million ASX units overall in around 90 countries. The biggest markets are North America, Europe, Australia and China. Currently the third-highest selling vehicle offered by MMC, the ASX is key to the company’s global strategy.

The exterior design has undergone a major overhaul under a design philosophy of “robust & ingenious,” which serves as an expression of the MMC’s global tagline “Drive your Ambition.”

The Mitsubishi ASX is a compact SUV designed for the city, offering wide-ranging versatility that makes it perfect for everything from everyday use to exciting adventures. Its lightweight, compact body combined with an SUV’s commanding driver sightlines give the ASX excellent handling and easy drivability.

For European markets, ASX is powered by a 2.0L MIVEC 16-valve engine equipped with either a five-speed manual transmission or the INVECS-III CVT with six-speed Sports Mode. Both two and four-wheel-drive versions are available.

The Mitsubishi ASX also delivers reassurance and safety, with features including the RISE impact safety body and a Forward Collision Mitigation (FCM) braking system.

New Design

Concept - The design concept is ”Impact and Impulse.” As well as signature Mitsubishi toughness, the refined and original design projects a strong image, inviting drivers to follow their impulses and take on new challenges.

Front view - The new ASX brings an evolution in MMC’s DYNAMIC SHIELD front design concept. The bumper embraces the central protective shape from both sides and the squared horizontal and vertical line treatment of the grille and the skid plate under the bumper expresses strength and toughness. The new styling makes the bonnet deeper, adding to the presence projected by the front end. And the distinctive LED lighting layout, which locates the indicators and fog lamps at the ends of the bumper, stamps a Mitsubishi brand look on the front end.

Rear view - The ASX uses LED rear combination lamps (except indicators) in a sharp-looking design that stretches across the width of the car and accentuates the wide stance. The skid plate styling of the underside of the bumper projects a look of strength.

Three new colours are available on the new Mitsubishi ASX - Red Diamond, Sunshine Orange and Oak Brown.

Improvements to Smartphone-link Display Audio (SDA)

The Smartphone-link Display Audio (SDA) has been improved and now offers more advanced connectivity. The size of the display has been increased from seven to eight inches. Videos stored on USB memory sticks can also now be viewed on the SDA screen when the vehicle is stopped. Top trim level models come equipped with a Tom Tom navigation system. Real-time traffic information can now be accessed by connecting to the internet using a smartphone. Available soon will be an app that utilises speedometer, odometer, warning lamp and other vehicle information. The app will check fuel remaining and provide navigation to the nearest fuel stations, and will provide guidance on optimum maintenance and inspection intervals.

For more details about the Mitsubishi product line-up visit www.mitsubishi-cars.co.uk

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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