MITSUBISHI MOTORS CONTINUES GLOBAL RECOVERY WITH 18% SALES GROWTH IN CALENDAR YEAR 2018

  • Annual sales up 18% to 1.22 million in CY 2018
  • Overseas sales reach 1,114,286 units, up 19% vs CY 2017
  • Japan, Europe and North America all experience double-digit percentage increases
  • ASEAN region sees 322,284 sales, up 35%, following success of new XPANDER

Mitsubishi Motors Corporation (MMC) has revealed strong sales figures for CY 2018, with volumes up by 18% to 1,218,897 units. The figures prove the company still has strong momentum behind its V-shaped recovery plan, with double-digit percentage increases in both domestic and overseas markets.

New products including the Mitsubishi Eclipse Cross SUV and revised Outlander PHEV saw sales in Japan grow from 91,630 to 104,611 – an increase of 14% versus CY 2017. Overseas sales were 1,114,286, an increase of 175,452 units and up +19% on the year.

Export markets also showed strong growth, with the United States up 14% to 118,075 units and Western Europe rising 19% to 178,414. Particular highlight was a 64% increase in France (to 7,303 units). Eastern Europe saw the greatest percentage growth – an increase of 79% versus CY 2017, in particular Russia with 45,391 sales, up 87% from the previous year.

As a region, it was the ASEAN business which saw the greatest rise with 322,284 sales, up 35% versus 2017. Indonesia was the main driver of this growth, with 146,805 sales – a massive 84% increase pushed by the success of new XPANDER compact multi-purpose vehicle. Mitsubishi Motors opened a new assembly plant in Indonesia during 2017 to build the new model. This success builds on the strong growth in 2017 too, meaning sales in Indonesia have risen by 118% in the past two years.

Other strong performances came from Thailand, with sales up 21% to 84,560, Vietnam (+60% to 10,969) and Malaysia (up 32% to 9,261).

Trevor Mann, Chief Operating Officer, Mitsubishi Motors "Our strong performances in 2018 are proof that our Drive For Growth plan to lead Mitsubishi to a sustainable recovery is working. We continue to be exceptionally strong in ASEAN region, and are also seeing pleasing growth in other key markets as new products reach customers and our SUV and EV offerings become increasingly relevant and attractive."'

For more details about the Mitsubishi product line-up visit www.mitsubishi-cars.co.uk

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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MITSUBISHI MOTORS CONTINUES GLOBAL RECOVERY WITH 18% SALES GROWTH IN CALENDAR YEAR 2018

MITSUBISHI MOTORS CONTINUES GLOBAL RECOVERY WITH 18% SALES GROWTH IN CALENDAR YEAR 2018

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MITSUBISHI MOTORS CONTINUES GLOBAL RECOVERY WITH 18% SALES GROWTH IN CALENDAR YEAR 2018

MITSUBISHI MOTORS CONTINUES GLOBAL RECOVERY WITH 18% SALES GROWTH IN CALENDAR YEAR 2018

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