In addition to the new Sales and Marketing division, a dedicated “Electric Vehicle” department has been created to enhance Mitsubishi Motors position as a market leader for electrified vehicles. This position was established with the launch of the Mitsubishi Outlander PHEV in Europe in 2013.
This is a major organizational step for MMC’s electro-mobility initiatives in Europe and will become a vital part in delivering an extended range of electrified SUVs which will be launched over the coming years.
Guillaume Cartier, Senior Vice President – Global Marketing & Sales, Mitsubishi Motors Corporation said, “From a global perspective, Europe is a very unique market – not the largest in volume but definitely the one that sets the tone in terms of regulations, quality, technology and design.”
He added, “It was then obvious to us that we have to strengthen our organization in this region to meet the challenge, in preparation for the launch of our next wave of electrified SUVs. We are confident Bernard Loire and his new Mitsubishi Motors Europe team will be properly equipped for that.”
* excl. RU/UA
For more details about the Mitsubishi Motors product line-up visit www.mitsubishi-cars.co.uk
ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
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