To support and assist with Mitsubishi Motors’ renewed sales ambitions in Europe, Mitsubishi Motors Corporation (MMC) has set-up a new Sales and Marketing organization in the Netherlands which is in addition to its current After Sales, Parts and Logistics business in the region.

Mitsubishi Motors Europe’s (MME)* first building block is a new performance and customer-orientated organization, which is split between two different locations in The Netherlands. A new office in Amstelveen near Amsterdam will house the MME Sales and Marketing division, along with Legal department and PR activities. This will also be the base for the President and CEO’s office. This new office is in addition to the current After Sales, Finance, Human Resources and IT operations divisions which are located in Born, near Maastricht and is also home to the 55,000 sqm European Parts Centre.

Under the leadership of the President and CEO of MME Bernard Loire, MME welcomes a new Executive Management Team which consists of Frank Krol – Sales Director, Alex Thomas – Marketing Director and Ganesh Jawahar – After Sales Director.

New Electric Vehicle department
In addition to the new Sales and Marketing division, a dedicated “Electric Vehicle” department has been created to enhance Mitsubishi Motors position as a market leader for electrified vehicles. This position was established with the launch of the Mitsubishi Outlander PHEV in Europe in 2013.

This is a major organizational step for MMC’s electro-mobility initiatives in Europe and will become a vital part in delivering an extended range of electrified SUVs which will be launched over the coming years.

Guillaume Cartier, Senior Vice President – Global Marketing & Sales, Mitsubishi Motors Corporation said, “From a global perspective, Europe is a very unique market – not the largest in volume but definitely the one that sets the tone in terms of regulations, quality, technology and design.”

He added, “It was then obvious to us that we have to strengthen our organization in this region to meet the challenge, in preparation for the launch of our next wave of electrified SUVs. We are confident Bernard Loire and his new Mitsubishi Motors Europe team will be properly equipped for that.”

* excl. RU/UA

For more details about the Mitsubishi Motors product line-up visit

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

Media Usage Terms

I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.

I agree to these terms and conditions


President and CEO of Mitsubishi Motors Europe - Bernard Loire

President and CEO of Mitsubishi Motors Europe - Bernard Loire

Media ID: 14956
Small 1500 x 2250 1.2 MB
Medium 3500 x 5250 4.8 MB
Large 1000 x 1500 0.2 MB

© 2019 Copyright Mitsubishi Motors in the UK. Reproduction free for editorial use only.