The consistent popularity of the Mitsubishi Outlander PHEV has played a significant role in the brand’s September sales success. Mitsubishi Motors in the UK sold 3,233 passenger cars, a 35 percent increase compared to the same month last year, with the Mitsubishi Outlander PHEV accounting for 1,325 of those sales, a jump of 9% compared to September 2017.
Of those sales, almost 40% were to private customers, people who desire a practical, all-purpose vehicle that can run on low-cost electricity for day-to-day driving with petrol power for longer runs or when full SUV versatility is required.
Looking at the wider plug-in market, the Mitsubishi Outlander PHEV actually accounted for close to half of all sales of plug-in hybrid vehicles to private customers in the UK in September, while an astonishing 78% of individual and small business users in the UK who bought a plug-in hybrid in September opted for a Mitsubishi Outlander PHEV, incentivised by low BIK rates, low running costs and congestion charge exemptions.
Overall, the Mitsubishi Outlander PHEV represented 28% of the plug-in hybrid segment for the month. Year-to-date Outlander PHEV sales have topped 5,731 units, which equates to 17% of the total plug-in hybrid market in the UK.
The Mitsubishi Outlander PHEV looks set to maintain this sales momentum following the recent launch of the 2019 model, which benefits from extensive petrol and EV powertrain revisions resulting in impressive real-world (WLTP) economy figures of 139mpg, CO2 emissions of 46g/km and an EV range of 28 miles.
Rob Lindley, Managing Director, Mitsubishi Motors in the UK said: “We are delighted with such a strong performance in September over our whole range of vehicles. The Mitsubishi Outlander PHEV continues to perform well, and the 2019 revisions only broaden the appeal of such a versatile and capable vehicle. We were one of the first to announce WLTP figures for PHEV, and this has allowed us to be in a position to continue selling vehicles in such an important market.”
For more details about the Mitsubishi PHEV range customers can visit: https://www.mitsubishi-cars.co.uk/new-cars/outlander/phev/
ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
I agree that all creative assets including but not limited to photos, logos, sketches, images and artwork are for
editorial use only. All commercial use of these creative assets, including but not limited to advertising,
marketing and merchandising, is strictly prohibited.