Mitsubishi Motors in the UK strengthens dealer training academy with new appointment

Mitsubishi Motors in the UK have strengthened its dealer training academy with the appointment of Annette Baber Smith as the new After Sales Training Manager, responsible for the preparation and delivery of non-technical training, both classroom, and e-learning.

Annette joins the company with over 22 years’ experience in the motor trade with a number of various brands. Starting as an apprentice technician, Annette quickly moved through parts and service advisor roles and later up to the role of Service Manager.

Whilst working as a Service Manager in 2008 Annette completed a degree in Automotive Retail Management at Loughborough University, and went on to become Divisional Contact Manager for a large dealer group. Annette also has experience in Aftersales Manager and General Manager roles, and is a member of the IMI.

Talking about her new appointment Annette Baber Smith – Aftersales Training Manager said: “I am very pleased to be joining the Mitsubishi Motors in the UK Training Academy at this time. I have always believed that coaching and mentoring my staff is an essential part of any managerial role, and to see people grow and fulfil their potential is particularly rewarding.”

Emma Soble, General Manager Network Development at Mitsubishi Motors in the UK, said: “We are delighted that Annette has joined the team, and believe that her vast experience in the motor industry and particularly the dealer network will be a useful asset to the dealer staff she will be training and mentoring.”

The Training Academy for Mitsubishi Motors in the UK is based at the company HQ in Cirencester. The team consists of seven full time trainers and three administration staff. They run between 250 and 300 classroom courses a year complimented by a growing number of e-learning modules. These courses and modules serve the 117 Mitsubishi dealers in the UK network, training all sales, aftersales and technical staff to the highest standard of quality.


Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.


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Annette Baber Smith, After Sales Training Manager

Annette Baber Smith, After Sales Training Manager

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