Jul 29, 2014

MITSUBISHI proved hugely popular at this year’s CLA Game Fair, with the team happily working during the soaring temperatures as they dealt with a constant stream of interest.

Taking over 181 acres at Blenheim Palace in Oxfordshire, the world’s largest game fair drew 143,500 visitors from around the world over its three days, with the event boasting more than 1,000 hunting, shooting and fishing exhibitors as well as associated displays.

The Mitsubishi stand showcased the full range of vehicles with some 30 passenger and commercial vehicles. The brand extended its support as sponsor of the prestigious Gun Dog of the Year competition once again plus the Mitsubishi Off-Road Driving Experience, where people could either drive themselves round or be driven in Shoguns or L200s. The game-changing Outlander PHEV was proudly on display in the Members’ Enclosure as well.

The family-run Firs Garage of Hook Norton supported the Mitsubishi stand, where  partner Dean Wood told Mitsubishi Matters: ‘It’s been phenomenal! There’s been an awful lot of interest in the L200 and the PHEV has been an outstanding success. It’s very warm but people are looking and enthusiastic to buy, which is good. As most of the vehicles tend to be four-wheel-drive they are ideal for people coming to the show, as they are rural vehicles.’

Angela Osman, Events and Sponsorship Manager at Mitsubishi Motors in the UK, said: ‘It’s fantastic. Our profile is the highest it’s ever been at the Game Fair with prospects who both own land and work the land visiting from far and wide, so it’s a great opportunity to talk to people who we wouldn’t necessarily otherwise see – all here across three sunny days.’

Selwyn Kendrick, AA DriveTech Driving Director who managed the five-strong team of off-road instructors, said: ‘It’s always a pleasure working with Mitsubishi. There’s nothing out there on the course that the vehicles can’t handle and they do a first-class job. The course is designed so that it’s got everything in it.’

It is estimated that up to 3,000 people tried out the course over the three days.

England Gun Dog Team member Andy Latham, from Middlewich in Cheshire, won the Gun Dog of the Year contest with his yellow labrador Bruce (kennel name Rimrock Hurricane) – having won the title in 2000 with Bruce’s grandfather, Tosh (kennel name Endacott-Shelf).

Andy, who gets the use of an Outlander for a year, said: ‘I’m thrilled to bits to win this competition. Bruce is a very special dog, and I’m looking forward to driving to future competitions with him in the Mitsubishi Outlander.’

Tony Wall, CLA Game Fair Director, said: ‘We are delighted to have had the involvement of Mitsubishi Motors in the UK at the CLA Game Fair this year. Running the 4x4 course, where giving visitors the opportunity to actually drive, was a tremendous success, and of course the CLA Gundog of the Year in association with Mitsubishi was a popular and well-attended event for visitors and competitors alike.

‘The support and enthusiasm of Mitsubishi for the CLA Game Fair is fantastic, and we look forward to discussing plans for next year at Harewood House, 31st July to 2nd August.’


Gun Dog of the Year champion Andy Latham and Bruce with Angela Osman


Off-roading action!


The Outlander PHEV in the Members’ Enclosure


The Mitsubishi stand at the 2014 CLA Game Fair


Mitsubishi Motors in the UK Dealer PR Office

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