MITSUBISHI ASX - FINE-TUNING A SUCCESS
Sep 27, 2012
PARIS - With a long-standing tradition of pioneering technologies and a presence in 160+ world markets, Mitsubishi Motors Corporation (MMC) is rather well equipped to embrace the structural re-shaping affecting the global auto industry, whether geographical or environmental.
From the specific demands of the newly emerging markets (affordable, robust yet contemporary vehicles) to the renewed interest of mature areas (down-sized / lighter / more fuel-efficient automobiles), MMC has pragmatically committed its engineering resources to satisfy these new needs, as highlighted in its “Jump 2013” business plan with clear targets (20% of EVs and PHEVs by 2020).
Covering a wide spectrum, MMC R&D is engaged in a multitude of alternative solutions such as:
o B-Segment Global Small (Mirage)
o C/D-Segment Project Global (ASX, New Outlander)
o Taking the Outlander crossover concept one notch below with the C-Segment ASX2
o Returning to the roots of the B-Segment with the clever 3710mm long Mirage.
o Significant gains in all areas for the quieter, safer and better equipped New Outlander (about -100 kg max.)
Fuel economy / Lower emissions
o “Auto Stop & Go” made available to a wider range of models and powertrains
o Continuing refinement of MMC’s own highly efficient 4N13/4N14 Clean Diesel engines
o Further development of petrol engine architecture (New Outlander, Mirage)
o Expansion of the Mitsubishi range of EVs
o Introduction of Mitsubishi’s EV-based Plug-in Hybrid technology (New Outlander)
“Solid – Safe – Simple”
With over 250,000 units sold around the world since its launch in 2010 – including about 140,000 units in Europe, and Russia – ASX2 has proved to be a global success for Mitsubishi Motors, as well as a most appropriate development of the innovative and versatile MMC-engineered Project Global architecture1.
Building on this solid foundation, Mitsubishi Motors staged the world debut of a revised version of its compact crossover at the 2012 New York International Auto Show in April before the start of its European career at the Paris Motor Show.
This latest ASX1 sports a reshaped front face with a softer outline which reflects the gradual transformation of Mitsubishi’s design language and visual identity towards a “Solid – Safe – Simple” engineering-driven look.
Likewise, the rear bumper has been refreshed to complement the redesigned front face,
The same - better
For the European market, further updates include, amongst others:
- New interior fabrics
- New chrome accent for the front doors
- All Wheel Control (AWC) push button switch instead of the current rotary knob
- Revised rear multi-link suspension for improved handling and ride comfort
To be retailed in Europe during the autumn of 2012, this evolutionary ASX1 will be made available with all current powertrains, including the recently introduced 125 g/km (min.), 116 ps, 1.8 DiD low(er) emission variant of MMC’s acclaimed 4N1 family of Clean Diesel engines.
(All data subject to final homologation)
- Length: 4295 mm (same as MY12)
- Width: 1770 mm
- Height: 1625 mm (w/roof rails)
- Wheelbase: 2670 mm
|Engines||Gearbox||AS&G||2WD or 4WD3|
|Europe (excl. RU, UA and KZ)||
|6 M/T||Available||2WD or 4WD|
1.8 DiD Low CO2
|6 M/T||Available||2WD or 4WD|
- ENDS -
Mitsubishi Motors in the UK Press Office
For further information, images and video content please contact the Mitsubishi Motors in the UK Press Office by telephone on 00 44 1285 647 200 or visit our media centre online at www.mitsubishi-media.co.uk.
A mini-site has been set up for the Paris Motor Show at www.mitsubishi-motors-at-2012-paris-motor-show.com. This will go live on the 27th September
You can contact Vanessa or Shona as below:
Manager – Press & Media Relations
m: 00 44 7767 317490 t: 00 44 1285 647157
m: 00 44 7770 640650 t: 00 44 1285 647200
 New Outlander, Lancer & Lancer Evolution, Delica D:5, ASX
 ‘RVR’ in some markets or ‘Outlander Sport’ in the US
 Depending on model and market