Dec 14, 2010

~ The Office for Low Emission Vehicles (OLEV) confirms that the UK’s first ‘Pure EV’ the Mitsubishi i-MiEV is eligible for £5,000 consumer grant   ~

Mitsubishi Motors in the UK is pleased to announce that the first fully electric vehicle to the UK market, the Mitsubishi i-MiEV has been successful for the Government’s Plug In Car Grant (PICG) of £5,000. The i-MiEV met a wide range of safety, emissions and performance standards and other criteria set by OLEV to qualify for the grant.

The coalition Government announcement of eligible vehicles was made this morning at The Guild Hall in London and will apply to all motorists buying an electric, plug-in hybrid or hydrogen fuel cell car from 1st January 2011. The Government confirmed in October’s Spending Review, a provision of over £400m has been made to promote the uptake of ultra-low carbon vehicle technologies.

Mitsubishi Motors UK’s Managing Director, Lance Bradley said: 

“Having the first mass produced fully electric vehicle in the UK market puts us at the forefront of a new era in the automotive industry. We are delighted that the i-MiEV has met the high level of criteria required to qualify for the Plugged In Car Grant. We know from the orders that we have already received that the i-MiEV will appeal to a wide cross-section of private individuals and business users, with its exciting combination of innovation, style and technology”.

The European electric vehicle is the first for the UK market and is on sale now priced at £23,990 for orders placed for delivery from 1st January 2011, including the PICG consumer incentive. Mitsubishi Motors has recently announced their contract hire pricing and personal payment plans starting from as little as £399 per month1].

From August 2010, UK customers have been able to order the EU type approved i-MiEV via Mitsubishi’s assigned National Electric Vehicle Manager (NEVM) based in London.  The NEVM has already taken numerous orders in advance for vehicle deliveries throughout January 2011 from all areas of the car market – retail, small business and large fleets.  Mitsubishi are due to announce their UK EV Sales Centres on 23rd December 2010.

In order to gain more information about the usage of electric vehicles, Mitsubishi Motors has been proactively supporting various Government trials since December 2009. This includes the Technology Strategy Board’s (TSB) £25m Ultra Low Carbon demonstrator programme in the West Midlands managed by the CABLED consortium.

Mitsubishi Motors contributed by being the first manufacturer to supply a total of 25 electric vehicles fitted with data loggers to independent users as part of the 12 month project. The CABLED consortium tested the vehicles in real-life conditions and although the most up to date results are to be published later this month, latest research from the UK’s largest study into long term low carbon vehicles reveals an increase in driver confidence, and gives the first real-world analysis of the cost of ‘refuelling’ and new information on charging trends.

Mitsubishi Motors has also been in discussion with several councils across the UK supporting the ‘Plugged in Places’ scheme. ‘Plugged in Places’ is an initiative to install publicly accessible electric charging points for electric vehicles in cities and regions in the UK.  Milton Keynes, London and Newcastle have been successful in the first phase and the successful bidding consortia in the second phase are based in: the Midlands; Greater Manchester; East of England; Scotland and Northern Ireland.

About the Mitsubishi i-MiEV

The ultra-low running costs of the i-MiEV are a key advantage over more traditional vehicles, with additional incentives including:

  • Fuel cost only £270 for 12,000 miles driving (£2.09 per full charge based on an  average of £0.10 per kWh)
  • If using an Economy 7 tariff, this cost could be as little as £135 pence for a for 12,000 miles driving (£1.05 per full charge based on an average of £0.05 per kWh)
  • Low servicing costs and downtime – only approximately 4 working parts compared to over 300 in a typical internal combustion engine
  • Zero CO2 tailpipe emissions
  • First year capital allowances for fleet vehicles
  • Zero benefit-in-kind company car tax
  • Exempt from road tax
  • Exempt from London Congestion Charge
  • Free parking in some London boroughs and cities such as Milton Keynes

Additional Details

  • Top speed 81 mph
  • Range 93 miles
  • 3-years unlimited mileage vehicle warranty, 5-year EV component warranty
  • 8-year anti-corrosion perforation warranty
  • 3-year pan-European roadside, home and accident assistance
  • High residual values at 43% after 3 years and 30,000 miles
  • The i-MiEV comes complete with 12-month / 12,500 mile service intervals, and for just £300 including VAT the customer gains up to 3-years / 37,500 servicing under the Mitsubishi Service Plan (MSP).

1] Price before the PICG grant is £28,990 inc VAT. 2 £399 (ex VAT) per month based on a 48 month rental, non-maintained, 3-0-47 rental profile. Personal loans at £399 per month require a 23% deposit. Terms and conditions apply.


About OLEV

The Office for Low Emission Vehicles (OLEV) is a cross-Government team, bringing together existing policy and funding streams to drive and streamline policy delivery.  It incorporates policies, people and funding from DfT, BIS and DECC.  

As announced at the Spending Review, the Government has made provision of over £400m to promote the uptake of ultra-low carbon vehicle technologies.  This includes approximately £80m supporting research and development activities; £20m for the installation of infrastructure; and, subject to review, provision of around £300m to support consumer incentives for the life of the Parliament.  We will continue to monitor the most effective way to deliver this investment.  The first review of the Plug-In Car Grant will take place in 2012. 

The Plug-In Car Grant

The Mitsubishi i-MiEV has been confirmed as eligible for the Plug-in Car Grant, which consumers will be able to benefit from directly at the point of purchase from 1 January 2011.  Other vehicles are:


Make and Model

1st UK Deliveries

Mitsubishi i-MiEV

January 2011 

smart fortwo electric drive

January 2011 

Peugeot iOn

January 2011 

Nissan Leaf

March 2011 

Tata Vista

March 2011 

Citroen CZero

Early 2011 

Vauxhall Ampera

Early 2012 

Toyota Prius Plug-in Hybrid

Early 2012 

Chevrolet Volt

Early 2012 


More vehicles are expected to be deemed eligible as the scheme continues.

The level of the Plug-In-Car Grant has been agreed until 31 March 2012. The level will be reviewed in January 2012; taking into consideration a number of key factors, such as the costs of vehicles and the development of the early market.  The level will then be set for subsequent years.  £43m has been made available up to the end of March 2012.

About Plugged-In Places

Consortia based in the Midlands; Greater Manchester; East of England; Scotland and Northern Ireland have all bid successfully for the second round of Plugged-In Places funding. These schemes will provide over 4,000 charging points across the life of the scheme; at home, in on-street locations and at public, workplace and retail car parks. They present a mix of innovative technologies, operating models, incentives and marketing strategies that will inform the future roll out of a national EV re-charging infrastructure. Details of the successful bids are as follows:




Total project cost

Total grant award

Expected number of charge points

East of England


(lead project partner EValu8 Transport Innovations Ltd)



Cambridge, Peterborough, Norwich, Ipswich, Essex Thames Gateway, Bedford and Luton, Hertfordshire and Watford, London Stansted airport



Total: 1358


Public: 225

Workplace: 383
Domestic: 750



(lead project partner: Cenex)



Birmingham, Coventry, Nottingham and Worcester



Total: 1713


Public: 513

Workplace: 200

Domestic: 1000

Greater Manchester


(lead project partner:
Oldham Metropolitan Borough Council)



Greater Manchester



Total: 305


305 workplace and public

Northern Ireland


(lead project partner NI Executive; Department for Regional Development & Department for the Environment)

All of Northern Ireland



Total: 846


Public: 126

Workplace: 120

Domestic: 600


(lead project partner: Transport Scotland)

Edinburgh-Glasgow Central Belt



Total: 375
Public: 234
Workplace: 80































Funding to March 2013 for the three existing Plugged-In Places projects, based in London, Milton Keynes and the North East, will also be drawn from the £20m fund.

About the CABLED consortium

The West Midlands consortium, called CABLED - short for Coventry and Birmingham Low Emission Demonstrators – is made up of 13 organisations, led by Arup, a company with experience that crosses all areas that touch this project, from vehicle design to planning to infrastructure and energy. The consortium will develop and demonstrate 110 road-worthy vehicles to be trialled in the two cities over 12 months. Part funding for the project has been approved from the regional development agency, Advantage West Midlands.

Each of the six vehicle manufacturers – Jaguar/Land Rover, Mitsubishi/Colt, Mercedes Benz/Smart, Tata Motors, LTI and Microcab Industries – are contributing their own vehicles towards the low carbon scheme, which includes a mix of fully electric vehicles, plug-in hybrids and hydrogen fuel cell cars.

Electricity providers E.ON are delivering charging points for the trial with assistance from the city councils of Birmingham and Coventry.

Three of the Midland’s leading universities play a major role in the scheme with Coventry University undertaking the selection process of drivers, Aston University analysing vehicle usage data and the University of Birmingham contributing access and expertise gained from its hydrogen fuelling station, which is currently one of the very few of its kind in UK. A new hydrogen station is planned for Coventry University.

About the West Midlands Automotive Cluster

The West Midlands has the largest of the UK’s regional automotive clusters, delivering 28 per cent of output in the UK. It represents just over 1,500 companies, employs around 115,000 people and generates an annual turnover of £13 billion.

Businesses in the region are collaborating on a range of innovative projects in the whole area of low carbon and electric vehicles. Many of these are supported by regional development agency, Advantage West Midlands.

Advantage West Midlands is one of nine Regional Development Agencies in England whose role is to transform the English regions through sustainable economic development. For more information visit:

The Technology Board’s Ultra Low Carbon Vehicle Demonstrator Competition

As part of the Low Carbon Vehicles Innovation Platform, £25 million has been allocated to eight highly innovative, industry-led collaborative research projects in the field of ultra low carbon vehicle development and demonstration. The competition, which culminated in June with the announcement of successful applicants, focused on encouraging the development of industry-led consortia that can deliver in bringing significant numbers of vehicles onto roads quickly. The competition winners will deliver over 340 new innovative cars on the road in eight locations around the UK in the next six to 18 months.

About the Technology Strategy Board’s contribution

The government-backed Technology Strategy Board is working with business to speed up the development of low carbon vehicles, towards the point where they become a practical reality and UK business can benefit from the future commercial opportunities.

The winning projects have received a total of £25 million as part of an ongoing commitment to invest jointly with the industry to speed up the introduction of low carbon vehicles. This will support the investment already made by the consortia themselves and is the most significant step to date in the UK of a co-ordinated move towards low carbon transport.

To meet the UK’s commitment to an 80% cut in carbon emissions by 2050, the carbon output of transport - currently a quarter of all UK emissions - has to be significantly reduced. The vehicles that we drive need to be part of the solution.

The journey towards low carbon transport will not be easy but the demonstrator programme is a major step in the right direction. With over 340 cars being trialled in several regions across the UK, and with the involvement of large and small manufacturers, RDAs, local authorities, universities and infrastructure companies, it is the biggest project of its kind to date.

About the Technology Strategy Board

The Technology Strategy Board is a business-led executive non departmental public body, established by government. Its role is to promote and support research into, and development and exploration of, technology and innovation for the benefit of UK business, in order to increase economic growth and improve the quality of life. It is sponsored by the Department for Business, innovation and Skills (BIS). For further information please visit

About Mitsubishi Motors’ Environmental Credentials

Mitsubishi Motors has been developing electric vehicles since the early 1970s and selling them since the early 1990s. The i-MiEV has been developed solely by Mitsubishi Motors Corporation, and has been a sell-out success since going on sale in Japan in July this year, The 1,400 units allocated by Mitsubishi for the 2009 Japanese market have flown out the door and an impressive 900 orders have already been placed in Japan from the 2010 build allocation. European production began in October 2010 with 5,000 left hand drive i-MiEVs exported to markets across Continental Europe throughout December 2010 including 200 right hand drive units destined for the UK.

Mitsubishi Motors is also investing heavily in carbon reduction programmes at every stage of its operations, including design, production, tailpipe emissions and end of life recycling as a part of its Environment Initiative Programme 2010.