Nov 4, 2015

A Mitsubishi dealership in Hinckley helped thousands of people to mud and glory when it sponsored an obstacle in one of the toughest races going.

Ashby & Mann Mitsubishi, of Upper Bond Street, provided an L200 Series 5 to form the centrepiece of one of the 40 obstacles in the Reaper Run – a gruelling 10km feat of endurance that saw some 2,000 people plough through mud and water.

It also had an Outlander PHEV on display at the start/finish line – and the SUV even provided the starting horn to set race participants on their way at the event, which was held at the Heart of England Conference & Events Centre in Fillongley, Coventry, and consisted of two runs: one during the day and the other at night.

Fleet Manager James Randle, who did a Reaper Run in June, was there to handle enquiries, helped by Parts Manager Steve Green, who also did the June Reaper Run, and Service Manager Richard Ankers.

James said: ‘After I did the run I got thinking about doing something with a vehicle so talked to the organisers and they were very interested in it.

‘It went really well. The L200 looked fantastic, and we’ve already had an enquiry as a result. Being involved with the run like this did a great job in raising awareness of both Mitsubishi and ourselves, because people were being photographed next to the L200 and they’ll have been putting those pictures all over social media.

‘It’s something we will definitely look at doing again. The organisers only want it to get bigger and bigger. For next year’s they’re hoping to get 3,000 people taking part, so it really is a great way of creating more awareness of the Mitsubishi brand and our dealership.’

To find out more about Mitsubishi vehicles and arrange a test drive, call in at Ashby & Mann in Upper Bond Street, Hinckley, LE10 1RL or phone 01455 250052.


Pictured from left at the Reaper Run L200 obstacle are Ashby & Mann Mitsubishi Fleet Manager James Randle and Reaper Events organisers Chris Nicoll and Colin Spafford

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