Jul 27, 2015

A Mitsubishi rally car has been chosen to continue a long-running aerial tradition at a landmark garage in Rotherham.

The iconic Mushroom Garage, which houses Gilder Mitsubishi Rotherham, is well known for having a car on its roof, and a Lancer Evolution X – minus its two-litre turbocharged engine – now sits proudly atop the Doncaster Road showroom for all to see.

It was lifted into place by a crane in a delicate operation, and the vehicle – resplendent in rally colours – will remain in situ for the foreseeable future, having replaced a Honda that had been there since 2006.

The dealership – part of the family-run Gilder Group – opened in January this year, marking a return to the area for Mitsubishi, and speaking at the hoisting ceremony, Peter Williams, Director of the Gilder Group, said: ‘The Mushroom Garage is a landmark building in the area and it’s always been synonymous with having a car on the roof. We are exceptionally enthusiastic about bringing Mitsubishi back to the Mushroom Garage. The Evo is a striking car and having it on our roof will help raise awareness of Mitsubishi’s return to Rotherham.’

John Mason, Dealer Development Manager for Mitsubishi Motors UK, said: ‘We are delighted to be coming back to the Mushroom Garage with the Gilder Group after a few years away, and we are looking forward to a long and mutually successful partnership. The Mushroom Garage is an iconic building and the Lancer Evo has been an iconic vehicle for Mitsubishi, so the two together really are the perfect match.

‘This is a truly exciting time for the Mitsubishi brand, with latest figures showing passenger car sales for the calendar year to June 2015 up by 117 per cent compared with the same period last year, against an overall market increase of seven per cent.’

To find out more about Mitsubishi’s vehicles, which range from the clever and compact Mirage to the ultimate pick-up that is the L200, call into Gilder Mitsubishi Rotherham in Doncaster Road, Rotherham, S65 2UG or phone 01709 373991.



Gilder Mitsubishi Rotherham Lancer Evolution X on roof 1: Gilder Mitsubishi Rotherham staff and the Lancer Evolution X before “lift-off”, with Gilder Group Director Peter Williams, wearing a dark jacket and light shirt, in the middle inside the passenger door, Sales Manager Darren Stolz, in a light shirt and striped tie, on his left, and Mitsubishi Motors UK Dealer Development Manager John Mason, in a suit and wearing glasses, standing on the far right


Gilder Mitsubishi Rotherham Lancer Evolution X on roof 2: The Lancer Evolution X is gently lifted and swung into place


Gilder Mitsubishi Rotherham Lancer Evolution X on roof 3: The Lancer Evolution X sits proudly atop the Mushroom Garage


Mitsubishi Motors UK Dealer PR Office

For further information, images and video content please contact the Mitsubishi Motors Dealer PR Office by telephone on 023 9250 4114 or visit our media centre online at @MitsubishiLive