Aug 22, 2011


CIRENCESTER, UK – Mitsubishi Motors in the UK is pleased to join IMIE and the METRO newspaper in launching the EcoVelocity motor show at Battersea Power Station in London from Thursday 8th to Sunday 11th September 2011.

EcoVelocity will feature the very best in no-compromise, low and ultra-low carbon vehicles and aims to bring to life a new world of motoring for prospective buyers who are keen to experience the latest in eco-transport.

EcoVelocity is tipped to be one of the most fun, interactive and educational days out with opportunities for all of the family. Mitsubishi Motors in the UK will showcase its green credentials with its Intelligent Motion range on display, including the first pure-electric vehicle (EV) to the UK market, the Mitsubishi i-MiEV.

The Mitsubishi i-MiEV has been well received since its launch to the UK market in December 2009. Based on the Mitsubishi i-car, which has won numerous awards for its funky, youthful, energetic design[1], the i-MiEV will be available for test drives on a specially constructed circuit at the EcoVelocity venue, Battersea Power Station, London.

Other low CO2 emitting vehicles that feature in Mitsubishi’s Intelligent Motion range available on display will be the Colt supermini, the ASX compact crossover, and the Outlander medium-sized crossover.

Lance Bradley, Mitsubishi Motors in the UK’s Managing Director said:

“We’re delighted to be taking part in the EcoVelocity event and have been working with organisers and partners to ensure that we highlight the practicality and importance of more efficient, cost-effective, lower carbon vehicles.”

The EcoVelocity Show is run by IMIE, the organisers of the British Motor Show, and Metro, the world’s largest free newspaper. Other event partners include What Car?, Smooth Radio, Transport for London, The Mayor of London and Source London.

Event founder and organiser Giles Brown commented:

“In the absence of the British Motor Show in 2011, EcoVelocity will be the most important and definitely not to be missed motoring event of the year, showcasing the best real-world cars for real-world motorists at a single location… It is going to be of great interest to motorists learning what the industry has to offer them right now and in the future.”

Mitsubishi Motors in the UK has also teamed up with the Metro Newspaper to give a lucky reader the chance to win a brand new i-MiEV worth £23,990.[2] All they need to do to enter is use the running cost calculator on the below link to see how cost effective running an i-MiEV is:

Free admission tickets for the show are available for Thursday 8th and Friday 9th by “liking” Mitsubishi Motors in the UK’s Facebook page which can be found at Furthermore, a special 50% discount code is also available for Mitsubishi’s Facebook fans for Saturday 10th and Sunday 11th September.


About Mitsubishi Motors’ Environmental Credentials

Mitsubishi Motors believes that pure-EVs powered by clean electricity are one way of replacing fossil-fuel burning cars to solve the transportation issues of the future are the first vehicle manufacturer to bring a pure-EV to the global market. Mitsubishi Motors has been developing electric vehicles since the early 1970s and selling them since the early 1990s. The i-MiEV has been developed solely by Mitsubishi Motors Corporation, and has been a sell-out success since going on sale in Japan in July 2010, with 5,000 left hand drive i-MiEVs exported to markets across Continental Europe throughout December 2010 including 250 right hand drive units for the UK.

Mitsubishi Motors believes that a sustainable society means protecting the environment by assessing the environmental impact of products at all stages in their lifecycle. In addition to help prevent global warming by reducing the emission of greenhouse gases Mitsubishi Motors is also striving to restrict emissions of substances harmful to the environment during the manufacturing process and to reduce waste and maximizing efficient use of resources by promoting the conservation of resources and recycling.

Mitsubishi Motors is investing heavily in carbon reduction programmes at every stage of its operations, including design, production, tailpipe emissions and end of life recycling as a part of its Environment Initiative Programme. Mitsubishi Motors has a clear environmental roadmap in place for the near-future and environmental policies in place up until 2020. It is intended that electric and plug-in hybrid electric vehicles will account for at least 20% of total production by 2020.

For more information please see

[1] The i achieved cult status in Japan , where it proved both a critical and commercial success. Over 37,000 units were sold in 2006 and a string of awards culminated in the i being named “RJC Car of the Year” by the Automotive Researchers & Journalists of Japan (RJC).

[2] Includes £5,000 Government Plug-In-Car-Grant