Apr 10, 2015

A top Mitsubishi dealership in Rochdale has shown its strong support for Oldham Athletic by lending the Football League One club a sporty crossover vehicle.

Premier Mitsubishi has given Latics the ongoing use of an ASX, which is being pressed into regular action by Commercial Manager Jenny Warburton.

Ben Bird, General Manager at the Water Street showroom, which joined the Mitsubishi family a year ago but has sponsored the club for some six years, said: ‘We’ve got strong links with Oldham Athletic and are very proud of the team, so we are delighted to lend them an ASX, which we hope will be a great help to them.’

Individual, innovative, versatile and capable, the ASX is the smart and efficient compact crossover with a conscience. Available with a choice of powerful, yet efficient, petrol and diesel engines, it offers impressive fuel economy but still packs plenty of pulling power. It also boasts a five-star Euro-NCAP safety rating and is available as a four-wheel drive.

Jenny, who uses the crossover for going to meetings and games, said: ‘We’re extremely grateful to Premier Mitsubishi for the ASX. I use it every day and it’s fabulous. It’s nice and big, so is perfect for us. It’s a fantastic partnership we’ve got with Premier – it works very well.’

The sponsorship comes hot on the heels of Premier Mitsubishi being named a five-star Mitsubishi dealer in the latest customer satisfaction surveys for the manufacturer – the maximum possible stars and an accolade achieved after just a year with the franchise.

Ben said: ‘We’re absolutely thrilled by this. It’s great. To be named a five-star dealer so soon after joining the Mitsubishi family is just magnificent. Family values are very important to us as a dealership, we’ve always dealt with people in that way, so to be recognised for that gives it an added touch and backs up what you are really about. All credit to our staff who work so hard and so tirelessly.’

For more information about Mitsubishi vehicles and to arrange a test drive, visit the showroom in Water Street, Rochdale, OL16 1TL, or phone 01706 718029.


Jenny Warburton, Commercial Manager at Oldham Athletic, is given the keys to the ASX by Ben Bird, General Manager at Premier Mitsubishi in Rochdale


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