MITSUBISHI MOTORS IN THE UK CONTINUES STRONG 2018 PERFORMANCE WITH BEST NOVEMBER SALES ON RECORD

Mitsubishi Motors in the UK recorded its best November on record with passenger cars sales totalling 1,843, an increase of 64 percent compared to November 2017. This performance has seen Mitsubishi Motors cement its position as the fastest growing mainstream brand on a year to date basis, despite a challenging UK passenger car market which is three percent down year on year.

The Mitsubishi Outlander PHEV is the UK’s best-selling plug-in vehicle of 2018. In November, 801 units were sold, compared to 579 sold in November 2017, a rise of 38.3%. With improved EV and petrol-engine performance, and significantly increased efficiency, the new Mitsubishi Outlander PHEV has impressive WLTP figures of 139mpg and 46g/km, as well as a real-world EV range of 28 miles. Year to date registrations of Outlander PHEV have increased by 11% compared to the first 11 months of 2017.

Rob Lindley, Managing Director, Mitsubishi Motors in the UK said “We are delighted to have maintained a very strong performance throughout 2018, and recorded our best ever November result. To be growing at a time in which the passenger car market is in a slight decline is especially pleasing, these tremendous accomplishments by our Dealer partners and our team are vital as we grow our brand into 2019 and beyond.”

2018 has been a strong year for the brand with a sales volume that has grown by 30.7% over 2017. Mitsubishi Motors in the UK also launched three new 4WD SUVs, the Mitsubishi Eclipse Cross, Shogun Sport and the new Outlander PHEV. 2018 also witnessed the global premiere of the new Mitsubishi L200 which was held recently in Thailand, and will go on sale in late summer 2019.

For more details about the Mitsubishi product line-up visit www.mitsubishi-cars.co.uk

ABOUT MITSUBISHI MOTORS
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

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